In today’s episode of Voices of Valor, Evan Magnusson and Michael Macri ask a hard question: has sports science drifted into pure data analytics at the expense of coaching and athlete care? From AI hype to injury trends, mergers shaping the tech landscape, and why pairing data scientists with practitioners beats chasing “unicorn” hires.

‍

Evan and Michael dive into how to keep athletes at the center while using tech wisely, what AI can (and can’t) do yet, and why accuracy obsession often misses the point: actionable, repeatable information that coaches can use on the floor.

‍

Whether you’re an S&C coach, ATC/PT, performance analyst, or a builder in sports tech, you’ll get practical takeaways on data, decision-making, and culture in high performance.

‍

🎧 Tune in for discussions on where sports science goes next and how to keep the human first.